Video Marketing for Local SEO
Using Online Video Can Help Increase Your Business Profits
One great marketing strategy for small business is online video marketing. Marketing is a business necessity wherein tools and technology innovations are utilized to increase a business’ profitability. The relatively new online video technology is one technology example that can be harnessed to increase profits and even possibly lower marketing costs.
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Now that video can be attached to almost any web page, the possibilities of using video as a marketing technique (in the same manner of television) is slowly but surely gaining ground.
- Research on the phenomenon of communication retention show that people remember only 10% of what they have read and 20% of what they hear; however, people remember more than 50% of what they see and hear at the same time – just like watching a movie.
- As far as online viewers are concerned, video builds credibility and trust. It is very similar to having a live person communicating to the end-user/client the benefits of doing business with somebody that they can see and listen as opposed to something that they read online. Customer rapport, trust and a mutually fruitful business relationship is much more easily established and achieved.
- Sending personnel to various locations at the same time to set up a product demonstration invariably entails a long list of additional expenses. Doing the same using online video, streaming video or on-demand video obviously lowers the costs significantly. Lower product marketing costs results into more profits for the company.
- The above are only a few of the dollar related reasons why the emerging technology of online videos is fast becoming an effective marketing for business.
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