Google Places for Advertising Your Business
Why You Should Be Using Google Places For Your Business Advertising
Did you know that Google places has already identified your business, and in most cases you are already in Google places. However, if you have not claimed that listing, and not optimized it, you will probably not show up in any of the top few pages. Even if you go show up in the Google places listing, there won’t be any reason for people to contact you because there isn’t any information compelling them to call or contact you. The following will discuss how Google places will assist you in your advertising and marketing efforts.
Google Places and Advertising
Choosing how to get your business advertised on the internet is not an easy decision. There are so many different advertising platforms offering you incredulous amounts of traffic in exchange for large amounts of your advertising budget. With so many options available it’s difficult to know who to believe and who to trust. I’d like to make you aware of a new way of marketing and promoting your business that many of your competition have likely never even heard of. It’s called Google Places and has many benefits which I’ll now discuss in more detail
Google Places – Free Advertising for your Business
The most important consideration is the fact that it’s free. Yes you did read that correctly, it’s not a typo. If you advertise your business with Google Places it will not cost you a cent. Many forms of online advertising cost money, for example Pay-Per-Click (PPC) can seriously eat into your advertising budget if you’re not careful plus there’s a large learning curve required before you likely see any success.
For many free equals sub-standard. This is not the case with Google Places advertising and I’ll explain why.
What you need to know and fully understand is that Google Places is owned by Google. Now that’s fairly obvious right but think about the benefits for your business. Google is by far the most popular and frequently used search engine in the world. Millions of people use Google’s search engine every day to help them find the information they need. Not only that but Google are constantly tweaking and testing their search engine algorithm to ensure they give people the exact information they are searching for.
Google Places is Highly Targeted Traffic Generation
Now imagine how having a strong presence on the first page of Google’s search engines can benefit your business. Increased visibility on Google equals potentially massive exposure. Increased exposure on the first page of Google’s search engine will ensure surges of highly targeted traffic to your Google Places listing.
Google Places Set Up
A huge advantage of using Google Places is that it’s very easy to set up your listing. If you know how to type and operate a mouse then you’ve got the essential skills required to set up a basic listing Everything is step-by-step although there are certain insider strategies you need to be aware of to maximize the effectiveness of your Google Places ad.
Google only selects 7 of the top Google places listings to appear on the front page of Google. Thus, it is very important that you set up your listing correctly, and properly optimize the listing including reviews, images, videos to beat out your competitor. If successful, these spots are key to obtaining great traffic when someone is looking for your product or service.
Google Places and Reviews
Google places a lot of emphasis on reviews. After all, when making a decision, most consumers want to read what others have to say about your product and services. Google will pull reviews from other directories such as Yelp, Merchant Circle, yahoo, insider pages, city search and more. So the more good reviews, the better.
If you happen to get a bad review, this can hurt your reputation dramatically because it is out there for the world to see. Therefore, hiring a specialist in reputation management will assist you in dealing with those situations.
Hopefully after reading this article you now understand the key benefits of getting your business listed on Google Places. Considering it’s free, owned by the number one search engine in the world and easy to set-up the decision to choose Google Places as part of your overall marketing strategy is an easy one to make.
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